Twitter at Piccadilly Lights
Creative development,
project management and strategy
OOH
This project helped to established one of Twitter's earliest visual identities in digital OOH - a center piece of the international campaign that won a Grand Prix for best OOH at Cannes Lions.
To remind people that news travels fast on Twitter we created a data-powered & 'real-time' campaign that used listening tools to identify key Twitter trends as they we're being talked about. We picked the biggest trending topics and transformed them into giantantic hashtags that you couldn't miss on the biggest DOOH site in Europe. The concept allowed us to partner with advertisers on the platform to create 50 pieces of creative including everything from VITs (very important Tweeters) like Liam Gallagher, to Netflix shows like House of Cards. The weekend's biggest football matches had 90 minutes of fame on the big screen, the weeks biggest game and film releases brought animations and gameplay, and key cultural moments like #RemembranceDay were celebrated as they trended on Twitter.
Product films
In between each trending topic we worked with director Miguel Santana da Silva to create a series of ambient films, showing the Twitter product in action.
