Role Creative Strategy
Project Trending Now
Partner Agency Ocean Outdoor
Awards ARF Ogilvy Award - Best Consumer Experience, Silver
Twitter is the home of the most up to date chat on the internet. So to remind people that news travels fast on Twitter we trawled through Twitter data, picked the biggest trending topics and transformed them into giantantic hashtags that you couldn't miss. Working with over 50 partners, the out of home included everything from VITs (very important Tweeters) like Liam Gallagher, to TV shows like House of Cards. The weekend's biggest football matches had 90 minutes of fame on the big screen, the weeks biggest game and film releases brought animations and gameplay, and key cultural moments like #RemembranceDay were celebrated as they trended on Twitter.