The world's first
Tweet-powered camera.

London Fashion Week is the most exclusive event in fashion. Our idea, Burberry #TweetCam, took fashionistas to the heart of the action and gave them control of the camera. Working with tech experts, Hobbynote, we placed three lenses in three vantage points  – the VIP row, the paparazzi pit and above the catwalk for Burberry's autumn/winter show.

As the show was live streamed on Twitter, fans could Tweet @Burberry with #Tweetcam to trigger one of the lenses. In response they received their unique photograph, personalised with their @handle and a time stamp.

Campaign Promo >

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Press >
French Vogue.

Creds >
Hobbynote.

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