London Fashion Week is the most exclusive event in fashion with people fighting for front row access to the catwalk. My idea, Burberry #TweetCam, made this happen. Not only did it take fashion fans to the heart of the action, it also gave them control of the camera. Working with tech experts, Hobbynote, we placed three lenses in three vantage points – the VIP row, the paparazzi pit and above the catwalk for Burberry's autumn/winter show. As the show was live streamed on Twitter, fans could Tweet @Burberry with #Tweetcam to trigger one of the lenses. In response they received their unique photograph, personalised with their @handle and a time stamp.
