'You can't be, what you can't see.'
People talk about football more than anything else on Twitter, and in 2019 we were invited to a meeting with Women in Football; a network of professionals working in the football industry. Their goal is to make football more inclusive, so to help them on their mission we partnered with the film duo, 2Doors, to share a series of short stories from six free thinkers who go against the grain. And, because the world loves emojis - I created the world's first female footballer emoji - visible when Tweeting #WomenInFootball.
Campaign videos >
Our videos were shared widely across Twitter and Instagram and were picked up in press by the Telegraph, SkySports, and the Guardian. They also featured on CBBC's Match of the Day Kickabout. The campaign was shortlisted for a British Arrow, and a Media Week Award.
British Arrows commended - Campaign of the year 2019.
Fat Lemon / 2Doors